Meet Coogi Doogi: Fashion Designer, Hip-Hop Artist and Community Leader

Prestige has been chasing Coogi Doogi ever since he attended Howard High School — first, as a hip-hop artist, and then, as a respected community service ambassador. In 2016, he was given the key to the city by the Mayor of Chattanooga for his work to benefit the Westside community. He carries a true understanding of his purpose and strives each day to utilize his art and music to forward his vision of a better world.

Born William Jones-Odom to a single parent household, he grew up on the east, west and south side of Chattanooga, it was here Coogi learned the adversity of the world, and chose to channel his energy into creating a better life for himself and people within his community. His out-of-the-box persona and unapologetic temperament has allowed his music to touch people all across the world. After graduating high school in 2009, Coogi began exploring his love for music and fashion and founded the independent record label Audi Boyz in 2012; from that moment he began to consistently release music and performing throughout the Southern circuit.

In 2016, he released his Tennessee anthem “I’m From Tennessee” featuring Project Pat, and a year later he delivered his debut album titled Rare Coogi. The album showcases his ability to create expressive, eye catchy art. With track titles like White Girls Got Swagg”Fake Dope Boy” and “All Lives Matter” you are presented with a range of topics and an uncommon approach. He allows himself to think freely, and create without a heavy conscience. His most striking skill though, is his ability to be unabashedly conspicuous and still remain true to himself. His single "Fake Dope Boy" featuring OG Loud went digital diamond - making him the first rap artist, white or black, in Chattanooga to have a digital diamond single.

His next singleDesigner featuring 2 Chainz emphasizes his love for fashion and art design. His clothing brand Audi Boyz is another vehicle to express his artistic vision and perspective. Partnering with Nike, Audi Boyz designed a sneaker capsule with rich color-ways and a classic Nike aesthetic. Coogi is the first rap artist in Chattanooga to have a picture at the prestigious AVA Art Gallery in North Chattanooga - the image was drawn by visual artist Amy Rotberts Ball.

In 2019, he signed a contract to work on a Food Network show which aired in 2020. He went on to sign a contract with Sesame Street and received a medal for his work with the network. This year Coogi named & painted in the WTCI-TV PBS/PBS KIDS studio space. The name of the new space: “LIVING COLORS” by: Coogi Doogi.

It is the work that he does in the community that has given him the most reward. In 2014, he created and planned the first annual Easter Egg hunt for the children in his community at College Hill Courts. Each year he hosts the Stop the Violence fall festival at his local church. His grassroots project Audi Boyz Gives Back, allows him to pay it forward, and helps inner city youth around the city of Chattanooga. He works each year to help fund The Howard School with supplies, equipment, scholarships, and training for students.

He is the son of Valencia A. Jones, also an alumni of Howard High School. It is from his mother that he has received the gift of giving. Coogi carries his mothers’ passion for service and community work. He works diligently to be an inspiration and model of resilience for other black men growing up in the city. His mission is to show the world that single moms can produce successful, compassionate and service driven young men.

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